Many, perhaps the majority, of home websites belonging to website-building companies are full of fancy options and almost always have a large and very distracting flash animation window at the top of the page, which keeps drawing your eyes away from trying to read the content.

If you need this type of website, go ahead!
If you need a website for a small business, which is there to sell your product and hold your prospects interest; I can do that.

Even more importantly, I can get your site up on Google to where it will be seen by those searching for your product or service. Our job is to fill the needs of prospective clients, not to entertain them.
Contact me now.

WEBSITE USABILITY OPTIMISATION

Poor website usability design will lose you money, no matter how pretty-looking your site.

People are much more likely to buy from your site when a page answers their questions about its offerings. Don't make people click here and there and read more than a few lines of text in order to find out about your product and how to order it.

A client of a website builder should not expect to be delivered a perfect product, even though the expectation seems realistic to the uninitiated. There will be room for improvement and experimentation - that is what optimisation is about.

Site Navigation Usability Improvement

Those who reach your website through search engine results pages ( SERPs ) are usually looking to your website to solve a problem, or to fill a need. They don't look for even more problems to solve, such as how to find their way around your site.

One of the keys to a successful business website is to not confuse your potential clients with non-standard navigation.
If some parts of your site have clickable links which might not be obvious to some users, then put duplicate links on the left-hand or top navigation where anyone can find them.

Never assume that, just because you can find your way around your site, the average internet user can do so. It is best to get others to try to do specific tasks on your site, and watch to see how they cope.

IMPROVED WEBSITE USABILITY

If your website is getting plenty of visitors and yet is not producing much or any income for you, it may have usability problems that you may not be aware of, and which may be holding back success on the internet. I can advise on and improve the usability of existing websites.

For further study on the matter, there is a very complete explanation of the need for usability analysis of existing websites at:-
http://www.searchengineguide.com/stoney-degeyter/the-19hour-website-analysis-in-20-minute.php

Many people have the view that the “WOW FACTOR” impresses potential clients and site-visitors. The gimmicks may just be distracting people, and non-standard user-interfaces often confuse even quite computer-literate people, causing them to look elsewhere for what they want.
I use the “ KISS ” principle on sites that I build. Unless you, the website owner, are out to entertain people, you must try to solve their problems and help them to find the products or services they need. Why go to the trouble to make a gimmicky website that confuses and loses customers?

TYPES OF WEBSITE NAVIGATION

Generally I use simple “CSS“ button navigation with coloured or 1pixel repeating backgrounds, this is easy to do and makes for the quickest possible page-load time. If you want, I can certainly give you picture-buttons.
My picture-rollover code, whether on navigation or elsewhere is generally CSS, which has less code that the equivalent Java Script.

3D navigation is almost always bad. It's harder to manipulate, it doesn't show the choices as well as a 2D interface, and it tends to be slower to use.
( quoted from Jakob Nielsen, an acknowledged expert in the field )

I use cascading style sheets to control the look of the navigation because to do so means a smaller code-size for the page, and much less chance of something not working.